A brand built for impact. Literally.
The Brief
Odin detects what no one else can see. Its sensors track lethal orbital debris too small for existing systems, giving satellite operators the intelligence they need to protect their assets. With the company set to launch its Series A funding round, Odin came to us for a complete visual overhaul: identity, website, and investor materials that would communicate both the precision of its technology and the scale of the problem it solves.
Execution
Precision. Clarity. Confidence. The new logo distills Odin's mission into a single mark: four converging vectors that evoke both orbital debris and the moment of detection. Simple, instantly recognizable. The website is built around a recurring visual motif. As users scroll, an animated 3D render of the Odin sensor appears between each section, orbiting in and out of view. It's a deliberate echo of the technology: always watching, always in position, reassuringly constant against the chaos of space debris. Multi-angle renders throughout the site transform a compact piece of hardware into something commanding. The sensor earns attention not through embellishment, but through restraint. The pitch deck carries the new identity into investor conversations, built on the same visual language and messaging framework.
The Result
Odin now presents as what it is: the company defining space situational awareness for the next era of orbital operations. A brand built to the same exacting tolerances as the technology.
