Readying infinitely configurable circuits for their category-defining moment
The Brief
Itera’s platform uses liquid metal substrates to make hardware prototyping as fluid as software, collapsing months of fabrication into hours. Approaching us while still in stealth, the team then known as ‘Artisan Insight’ wanted a brand worthy of the category-defining technology they’d built.
Execution
Every element stems from a single idea: fluidity. Circuits free to flow and evolve at the speed of thought. The name Itera emerged from hundreds as the clearest expression of unlimited iteration. It evokes perpetual movement and open-ended discovery in a word that sounds engineer-native and owns its namespace. The logo mirrors the reconfigurable circuitry at the technology's core as it shifts between solid and liquid states. The website uses ownable phrases to stake Itera’s claim as a category-defining technology, elevated throughout by striking 3D renders. Elements of Itera’s technology usually invisible to the naked eye are placed front and centre to tell a story. One not just of the literal Itera process, but of possibility. Of infinite potentialities when the cost of iterating, testing, and experimenting effectively drop to zero. Copy is deliberately light to maximize every word’s impact while giving space for the visuals to breathe. Unifying it all is the new Itera deck, integrating the new brand elements, language, and visuals.
One fluid vision
across every touchpoint.
The Result
Itera launched with a brand that matches the ambition of their technology, and the confidence to own it. The post-prototype has its name.
