The future of nuclear has to be cheaper.

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Brand Identity

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Website

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3D Renders

The Brief

Nuclear Turbines began with a practical question: how can nuclear heat be converted into electricity with less infrastructure, less complexity, and lower cost? Traditional nuclear plants use large steam systems to turn heat into electricity. Nuclear Turbines is developing a more compact architecture. Compressed air passes through a nuclear reactor, rises to a high temperature, and returns to a proven commercial gas turbine to generate electricity. The technical idea was clear. The company explaining it was not. Its original identity felt soft, generic, and closer to an engineering presentation than a new energy company with global ambition. Nuclear Turbines needed a brand that could carry the authority of British nuclear engineering, earn the confidence of government and industrial audiences, and compete for attention and investment against better-funded American companies. Most importantly, the story needed to begin with electricity economics rather than nuclear technology.

Execution

We built the new brand around the idea at the center of Hermeus:

Building fast planes, fast.

That meant communicating two kinds of speed at once. The speed of the aircraft and the speed of the company creating them.

We began by redrawing the Hermeus wing.

The original mark had established recognition, and its four feathers represented the company’s four founders. We retained that equity while rebuilding the logo with sharper geometry, cleaner proportions and a stronger sense of forward motion.

A new wordmark and typography system gave the identity greater precision and maturity. The visual language became more controlled, technical and authoritative, reflecting Hermeus’ growth into its next phase without falling into the familiar clichés of defense and aerospace branding.

The aircraft became the center of the system.

We created a new library of detailed 3D renders that presented the planes as real, engineered machines. Materials, propulsion systems, structural details and changing configurations showed both the physical product and the constant evolution behind it.

Motion brought the forces of high-Mach flight into the brand. Heat animation, engine distortion, vibration, motion blur and transitions from obscurity into focus made speed feel physical.

The same principle shaped the website.

Rather than presenting the aircraft as isolated products, we showed them as part of a continuous development process. Each Quarterhorse vehicle tests a new capability, produces new information and accelerates the next aircraft.

Interactive diagrams and technical animations explain the systems behind the planes. The newsroom documents contracts, flights and development milestones. Careers and company content reveal the culture and people responsible for moving the program forward.

Every part of the experience reinforces the same idea: Hermeus moves quickly because it builds, tests and learns in the real world.

The Result

Nuclear Turbines now has a complete identity and digital platform built around the economic logic of its technology. The mark communicates the machine. The renders make an invisible process understandable. The website moves from cost to architecture, then from architecture to real-world demand. Every part of the system balances the credibility of strategic infrastructure with the ambition of a company preparing to compete globally.