Readying an anode-free sodium-ion cell for the era of ubiquitous electrification.

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The Brief
Mana Battery makes a sodium-ion cell that costs less because it has no anode. The founders came to us needing to make that claim land with an audience that can spot marketing overreach immediately.
Execution

Mana Battery's technology is hidden inside the cell. The cost advantage comes from a component the founders removed. We developed 3D renders of a prismatic cell that pulls itself apart layer by layer as the user scrolls, exposing every component until the viewer reaches the gap where an anode should be. That gap is the entire pitch, and it gave us the organizing logic for the brand. The name was already in place when we arrived, a single word the founders chose for its roots in Polynesian elemental power and the video-game energy bar. We built the visual identity to follow the same principle: a stripped wordmark and a copy register limited to the technical nouns engineers actually argue about. The founders described their design philosophy as innovation through subtraction, and we held the brand to it by refusing the language other battery startups use to oversell what they make. The renders carry Mana's technical explanation. The copy earns its keep by staying short.

The missing layer.
The Result
Mana launched with a brand built to sell a battery to the people who know batteries best.