A leaner, cleaner approach to batteries
The Brief
AM Batteries makes dry electrode manufacturing work at scale. No solvents, one fifth of the footprint, and up to 75% less energy usage. The technology speaks for itself. The company wanted a brand that did the same.
Execution
Clean process, clean brand. A black and white palette forms the foundation, functional and uncluttered. It doesn't need to shout. Against this neutral backdrop, a single accent cuts through: Cathode Orange. Vibrant, energetic, unmistakably “battery”. Used sparingly, it draws the eye exactly where it should. 3D renders show AM Batteries’ turnkey solution from multiple angles and installations, giving physical form to what could easily remain abstract. The site follows the same discipline. No excess. No overselling. Just the technology and why it matters.
The Result
AM Batteries launched with a brand as efficient as the process it represents. A visual identity that says everything it needs to without wasting a thing.
