Social Media Lead

Role & Responsibilities

HAUS is seeking an experienced B2B Social Media Strategist to join our team. This role is central to building compelling digital narratives for our clients across their most visible public touchpoints: social channels.

You’ll help shape how deep tech companies communicate online, translating complex technologies, media moments, executive insights, and industry trends into thoughtful, engaging content that builds credibility and sparks conversation. 

This role combines strategic advisory, sharp writing, content development, and platform expertise to help clients strengthen their presence across LinkedIn, X/Twitter, YouTube, Instagram, Reddit, Substack, and emerging channels.

You’ll work closely with PR, content, design, and executive teams to develop social strategies, create platform-native content, and advise clients on how to effectively participate in social conversations. The ideal candidate brings strong editorial judgment, stellar writing skills, and a deep understanding of how B2B brands, founders, and technical leaders build influence online.

Your core responsibilities will include:

Strategy & Advisory

  • Develop social media strategies for deep tech clients across LinkedIn, X/Twitter, YouTube, Instagram, Reddit, Substack, and emerging channels.
  • Advise clients and executives on platform best practices, content strategy, reputation management, and thought leadership.
  • Build content calendars, evergreen content libraries, and social campaigns.
  • Identify content opportunities, industry conversations, and story angles that strengthen client narratives.
  • Recommend channel strategy, including when to leverage company pages, executive accounts, posts, reposts, and engagement.

Content Development

  • Write social content for company pages and founder/executive accounts.
  • Develop original thought leadership content, including LinkedIn posts, short-form video clips, and blog content.
  • Adapt existing materials, including press releases, media coverage, podcasts, panels, articles, research reports, and announcements into engaging platform-specific content.
  • Translate complex technical concepts into clear, accessible narratives.
  • Maintain consistent brand voice and messaging across channels.

Creative & Multimedia

  • Provide creative direction for social assets including graphics, carousels, PDFs, and short-form video.
  • Collaborate with designers to develop effective social visuals and review assets for platform performance.
  • Create simple graphics in Canva using templates when needed.
  • Support video workflows by editing short-form clips, developing hooks, and packaging content for social platforms.

‍Social Listening & Community

  • Monitor brand mentions, industry conversations, competitors, partners, and relevant online communities.
  • Identify opportunities for engagement, thought leadership, media outreach, and content development.
  • Track conversations across LinkedIn, X/Twitter, Reddit, Discord, etc. 
  • Provide social listening summaries and insights to internal teams and clients.
  • Monitor engagement and surface audience questions or opportunities.

Analytics & Insights

  • Own monthly and quarterly social reporting for client accounts.
  • Analyze content performance, audience trends, follower growth, and engagement.
  • Provide recommendations to improve content strategy and channel performance.
  • Support competitive analysis and share of voice reviews. 

Client Collaboration & General Comms

  • Manage content review and approval processes.
  • Provide strategic recommendations and explain the rationale behind social decisions.
  • Advise clients on sensitive topics, crisis response, and high-visibility moments.
  • Manage multiple priorities in a fast-paced agency environment.

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Requirements

  • 3–5 years of experience in social media, digital communications, or PR — ideally within an agency or fast-paced brand environment.
  • Exceptional writing and editing skills with a strong sense of tone, timing, and nuance.
  • Proven ability to translate complex or technical topics into engaging social content.
  • Deep familiarity with social listening tools and analytics platforms (e.g., Meltwater, Sprout, Brandwatch, etc.).
  • Strong understanding of digital ecosystems — from LinkedIn and Twitter/X to Reddit and Substack.
  • Basic design literacy and comfort using tools like Canva to produce quick-turn visuals.
  • Excellent news judgment, cultural awareness, and ability to identify emerging digital trends.
  • Experience advising executives or clients on social media best practices and reputation management is a plus.
  • Self-starter attitude with the ability to operate autonomously, juggle multiple priorities, and act with discretion and judgment.
  • Must love deep tech

Preferences

  • X/Twitter-native experience, including understanding of platform culture, how to create high potential virality moments, and community driven engagement strategies.
  • Familiarity with Web3, crypto, developer communities, or other highly engaged online ecosystems.
  • Experience with social-first video content, including editing short-form clips, identifying strong hooks, and packaging content for different platforms.
  • Experience supporting B2B creator/influencer programs.
  • Experience building communities on Reddit or niche forums

About HAUS

HAUS is the world’s first integrated public relations and creative services agency purpose built for deep tech startups and scaleups. In January 2022, we set out on a mission to accelerate the adoption of technologies that maximize freedom, material abundance, and human flourishing. Since then, we’ve had the opportunity to support more than 100 startups, scaleups, venture firms, research labs, and other organizations in industries including artificial intelligence, aerospace, biotechnology, climate, defense, energy, advanced manufacturing, quantum computing, semiconductors, robotics, and more. As a member of the HAUS team, you'll have a front row seat for the future and work directly with founders building transformative technologies to help tell their story. And because HAUS is a startup too, you'll have the opportunity to shape how we operate and grow. We move fast and we’re looking for builders who are deeply curious about the world, love technology, and are optimistic about the future.

Salary Range

Compensation

$90,000-115,000

Location

Remote

Benefits

By joining HAUS, you’ll be an integral part of a close-knit team and your contributions will have a direct and meaningful impact on the successes of our clients, our agency, and the future of our society. We are a small but rapidly growing agency and as an early employee at HAUS you will be instrumental in helping us shape the culture and operational processes that will guide our growth for years to come.

  • Health, vision, and dental insurance premiums 100% covered by HAUS for employee and family plans
  • Paid parental leave
  • Unlimited PTO
  • Unlimited sick days
  • 401k
  • Eligible for profit-sharing after one year of employment.
  • Gym membership reimbursement
  • Flexible career development budget

Submit Your Resume

The best candidates will have read this entire job description and apply via this portal with a short note showcasing their excellence in their craft and enthusiasm for the specific type of work we do at HAUS.

Please keep in mind that we receive an overwhelming number of submissions that are written by AI. If you keep your note human and show that you actually care about what we are doing specifically here at HAUS, this will be strongly considered along with your application.

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