B2B Brand & Narrative Strategist

Role & Responsibilities

HAUS is seeking a senior Brand & Narrative Strategist to join our Creative team and lead messaging and positioning work for our deep tech clients. You'll develop the narrative foundation — positioning, key messages, brand voice — that flows directly into the creative deliverables our team outputs: websites, pitch decks, sales collateral, and video storytelling. The ideal person will be responsible for the following:

  • Lead narrative and messaging development that directly feeds Creative's deliverables: positioning, brand voice, key messages, and story architecture for websites, pitch decks, and sales collateral.
  • Partner directly with founders and executive teams to translate complex, technical work into language that lands with investors, customers, and talent.
  • Work hand-in-hand with Creative Directors and designers from the earliest stages of a project, ensuring messaging and visual identity are built together rather than bolted on afterward.
  • Develop messaging frameworks, boilerplates, taglines, and value propositions that hold up across every deliverable the Creative team produces.
  • Guide clients through positioning exercises — competitive landscape, audience segmentation, differentiation — and turn that thinking into a clear point of view Creative can build from.
  • Support clients through fundraising moments by shaping investor-facing narrative and messaging, especially within pitch decks.
  • Review copy and messaging across Creative deliverables before they reach clients, ensuring narrative consistency and strategic rigor.
  • Share narrative and positioning insights with the PR team so press strategy stays aligned with what Creative is building.
  • Contribute to new business: help shape point of view for pitches and articulate why HAUS's strategic thinking is differentiated.
  • Help build the narrative/strategy practice at HAUS, embedded within Creative — frameworks, templates, and processes that don't fully exist yet.

Requirements

  • B2B experience: our clients are all venture-backed, B2B, deep tech companies selling to sophisticated technical and investor audiences, and this role should have a strong B2B marketing or brand strategy background rather than consumer/B2C.
  • Direct experience with venture-backed startups and fundraising — particularly building narrative and positioning for investor decks — is extremely valuable.
  • 6+ years of experience in brand strategy, messaging, copywriting, or narrative development, ideally within a creative agency or in-house brand/creative team.
  • A portfolio of strategic work — positioning documents, messaging frameworks, brand narratives — not just finished copy.
  • Proven ability to translate technical or complex subject matter into clear, compelling language for multiple audiences.
  • Excellent writing and editing skills, with a sharp ear for voice and tone.
  • Comfort partnering closely with designers and Creative Directors, shaping messaging and visual identity together rather than handing off a document.
  • Experience leading client relationships and presenting strategic recommendations directly to founders and executives.
  • Comfort operating with ambiguity and building processes where few exist yet.
  • Genuine curiosity about emerging technology and science; prior exposure to AI, aerospace, biotech, climate, defense, or a similar sector is a strong plus.
  • Bachelor's degree in a relevant field, or equivalent practical experience.
  • Must love deep tech.

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Preferences

About HAUS

HAUS is the world's first integrated public relations and creative services agency purpose built for deep tech startups and scaleups. In January 2022, we set out on a mission to accelerate the adoption of technologies that maximize freedom, material abundance, and human flourishing. Since then, we've had the opportunity to support more than 100 startups, scaleups, venture firms, research labs, and other organizations in industries including artificial intelligence, aerospace, biotechnology, climate, defense, energy, advanced manufacturing, quantum computing, semiconductors, robotics, and more. As a member of the HAUS team, you'll have a front row seat for the future and work directly with founders building transformative technologies to help tell their story. And because HAUS is a startup too, you'll have the opportunity to shape how we operate and grow. We move fast and we're looking for builders who are deeply curious about the world, love technology, and are optimistic about the future.

Salary Range

Compensation

$120,000–$135,000

Location

Remote

Benefits

By joining HAUS, you'll be an integral part of a close-knit team and your contributions will have a direct and meaningful impact on the successes of our clients, our agency, and the future of our society. We are a small but rapidly growing agency and as an early leader at HAUS you will be instrumental in helping us shape the culture and operational processes that will guide our growth for years to come.

  • Health, vision, and dental insurance premiums 100% covered by HAUS for employee and family plans
  • Paid parental leave
  • Unlimited PTO
  • Unlimited sick days
  • 401k
  • Eligible for profit-sharing after one year of employment
  • Gym membership reimbursement
  • Flexible career development budget

Submit Your Resume

The best candidates will have read this entire job description and apply via this portal with a short note showcasing their excellence in their craft and enthusiasm for the specific type of work we do at HAUS.

Please keep in mind that we receive an overwhelming number of submissions that are written by AI. If you keep your note human and show that you actually care about what we are doing specifically here at HAUS, this will be strongly considered along with your application.

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